As keen users of this thing we call the English language, we’re also keen on its being used well. The marketing arms of mobile phone manufacturers are not notable wells of great literature, but we still expect a certain level of quality. In fact, we demand it. And when this official press release about the soon-to-be-released Sony Ericsson T715 reached us, we found ourselves punching the table and shouting that demand even more vociferously than normal. Because in that official press release we found lie after exaggeration after wildly obscene claim. Gander at some of these snorters and tell us we’re mistaken:
“…the large 2.2” screen shows off websites in all their glory.”
“The sophisticated Sony Ericsson design means the Sony Ericsson T715 will look at home wherever you are, whether it’s at an important business meeting or if you are joining your friends for lunch.”
We could go on, but those two examples are enough. Since when was a 2.2 inch screen anything remotely close to large? Okay, when since 2003 has a 2.2 inch screen etc. and so on. And, holding this 14mm chunk of unashamed plastic in our hands, turning it over, peering into its screen, squeezing it a little, we have to say that we have still not seen one ounce of sophistication in it yet. We’re not looking at a bad phone, far from it, but we are not, no matter what the language corrupters at Sony Ericsson HQ claim, looking at anything even remotely sophisticated. Anyway, that’s all the griping we have inside us today. Check out this Sony Ericsson T715 review for a more considered response, or waste a minute of your life on this ridiculous promo video instead.
