What makes Sony Ericsson stand out in the race to going green are more than just their already impressive eco-friendly standards in terms of product development and manufacturing, but also in their approach to the mobile phone industry, Sony Ericsson is not content to be the only green company, they want others to follow their way. And if other phone manufacturers are too stubborn to see the point, then it is up to the law to enforce such standards.
This is why companies and groups such as HP, Dell, Acer, ChemSec, the European Environmental Bureau and the Clean Production Association have rallied behind Sony Ericsson in their call to ban the use of brominated flame retardants (BFR) and polyvinyl chloride (PVC) substances. Their target date for full implementation is 2015, but many electronic manufactures owe it to the entirety of the human race to actually start doing something as early as now.
Of course, Sony Ericsson’s green initiative is most easily seen with their SE Greenheart mobile phone lineup. These mobile phones have been made with over 50% recycled plastics, water soluble paint and no hazardous chemicals were used at any point in the production process. The packaging is also minimal and the manual has been turned into a digital format that is installed in the mobile phone.
Beyond the product line, Sony Ericsson’s commitment goes far deeper. Their production facilities are running on the most streamlined set-up to ensure minimal waste of energy and of course, all their raw materials and substances used are eco-friendly. They are one of the few companies in the world that has actually been meeting the requirement that they have set for the reduction of carbon emissions and thanks to Sony Ericsson, it has been proved to the entire mobile phone industry that it is possible to make a great mobile phone without sacrificing earth friendly design.
